These are the questions HVAC owners ask most often before they hire a content studio. Short version: plans start at $2,998 a month, there is no lock-in, you own everything, and content usually takes months to mature. The longer answers are above; the notes below add context on the questions that need more than a paragraph.
Frequently asked questions
How much does HVAC.Media cost?
Plans start at $2,998 a month and websites at $3,500 one-time, in Canadian dollars. Canadian clients add GST or HST for their province, or GST and QST in Quebec. Video marketing is part of the Elite plan at $8,998 a month.
Is there a long-term contract?
No lock-in. Plans start with a 7-day free trial and no credit card. You can stop when the work no longer makes sense for your business.
How long before content produces leads?
Usually months. Articles need time to be found and trusted, and video needs pages to live on. HeatLand's 300% lead increase came over 6 months, and Roma Heating & Cooling's 400% organic traffic growth came over 12.
We tried an agency before and got generic blog posts. How is this different?
We plan every piece from a real buyer question, draw on your technicians' knowledge, check facts against official sources and link each piece to a service page. We report by calls and jobs, so generic filler shows up quickly as a cost with no return.
Who owns the content and accounts?
You do: the website, the articles, the raw and edited footage, the photos, and the YouTube, Google and social accounts. If you leave, everything stays with your company.
Do you use AI to write?
We use software for research and first drafts, and people for planning, checking and editing. Nothing goes live without review, and anything technical is checked by your team.
Who films the videos?
Usually your own crew on their phones, guided by our shot lists. We handle editing, captions, titles and publishing. Planned shoots are scoped with you when a piece justifies one.
How much of our team's time will this take?
Plan on about an hour a week from one person to review drafts, plus a few minutes per job from crews capturing photos and clips. A short monthly call reviews results and the next plan.
Can you promise rankings or leads?
No, and you should be wary of anyone who does. We set targets, report honestly every month and adjust the plan based on what produces calls.
Are you an HVAC contractor?
No. HVAC.Media is a digital marketing and business consulting service. We don't install, repair or service equipment, and we don't give technical or code advice.
Do you work across Canada?
Yes. We're headquartered in Vancouver and work with HVAC companies in all ten provinces and three territories, with content shaped to each region's climate, fuel mix and language rules.
How do you report results?
Monthly, in plain language: what was published, where it went, and the calls, texts, emails and search visibility it produced. Growth plans add weekly reporting, and Elite adds a real-time dashboard.
Price and value
Price questions usually hide a better question: will this pay for itself? The way to answer it is to compare the plan's monthly cost with your gross margin per installed job. If your margin is $3,500 per job and you're looking at the Growth plan at $4,498 a month, the content needs to add a little over one installed job a month once it matures.
That is a reasonable test for a company with a real market and a team that answers the phone. It is not a reasonable test in the first month. The pricing page has the full plan table.
"We tried an agency before"
This is the most common objection we hear, and it is usually justified. The usual failure pattern looks like this:
- articles written by someone who had never seen a furnace, about topics nobody searches
- a fixed monthly quota, filled whether or not the topics mattered
- reports full of impressions and "engagement", with no calls attached
- content published on the agency's platform or accounts, not yours
We work differently on each point. Topics come from your call notes and search data. Technical points are checked by your team. Reports show calls and jobs. Everything lives on your accounts. Our results page shows the live sites behind our method.
Video, photos and your crew
Owners often worry that content will take technicians away from billable work. Done properly, it doesn't. Crews film and photograph at natural pauses in a job, using a short shot list, and upload at the end of the day. A typical heat-pump install adds about five minutes of capture time. The job-site video guide explains the routine, including the consent step with homeowners.
If nobody on your crew wants to be on camera, that's fine too. Hands-and-equipment footage with a voice-over recorded later works well, and many companies find one person who enjoys presenting once they see the first finished video.
AI, accuracy and your name on the page
Owners rightly ask whether content written with software can be trusted. Our answer is that software is useful for research and first drafts, and dangerous as a publisher. Every piece we produce is planned by a person, checked against official sources where it mentions programs or regulations, and reviewed by someone on your team for technical accuracy. Your name is on the page, so nothing goes live that you haven't had the chance to correct.
Ownership, access and leaving
You own the domain, website, content, footage, photos and every account we create or manage. We ask for access through your own logins or user permissions, never by moving assets into ours. If you decide to leave, we hand over editable files and make sure every login is in your name. That is also why there is no lock-in: we would rather keep clients because the work is producing calls.
Timelines, effort and the first 90 days
The first 90 days normally look like this:
- Days 1–7: free review, audit and plan.
- Days 8–30: topic map, shot lists, crew training, first articles and photos live.
- Days 31–60: steady publishing; first videos on Elite plans.
- Days 61–90: first meaningful data on what is working, and a re-plan.
The single biggest factor in speed is review time on your side. A company that reviews drafts within two working days gets far more published than one that takes two weeks, on the same plan. More detail on the work itself is on the services page and in the guides.